Designed logo and website for Maiden Seoul, an emerging NYC - based band. Our vision for the logo and website was to create something a little moody, melodramatic, melancholic, sometimes dreamy with a tinge of sadness; a balance of darkness and prettiness. For the logo, we also wanted to pay homage to Korea — where the singer is originally from. I incorporated the taegeuk symbol from the Korean flag, which expresses duality.

Photography by Andy Boyle.